Business Spotlight: Fairway Auto Sales
Feb 20, 2015 01:14PM
● By City Journals Staff
Fairway Auto Sales
When trying to find a town in Utah with the feel of the home he left behind in Wisconsin, Dan Bloechel knew he found the right place in Draper. Dan and his wife, Angie, moved to Draper in 1999 to raise their family. When the opportunity to open a business came, they naturally chose close to home. In 2003, with Scott Parker they opened Fairway Auto Sales, and it has become Draper’s longest-running car dealership.
“We were drawn to the small town feel of Draper initially, and we’ve seen how it has grown in the last 15 years. When we bought land, there wasn’t much here,” Angie Bloechel said.
Fairway Auto Sales averages 125 cars in their inventory and specializes in cars that cost less than $18,000.
“We’ve found our niche in that pricing. We also sell a lot of cars in the $5,000 to $10,000 range for students,” Angie said.
At Fairway Auto Sales, you’ll find a low-pressure environment staffed with the same high-quality sales people who have been there since they opened their doors to the public in 2003.
“As a small business, the only way we’re going to make it is through outstanding customer service. We’re low pressure. Our sales people will not push a customer into something that is not right for them,” Angie said.
Forty percent of their business is from returning customers and referrals. The remaining 60 percent comes to them because of the valuable information located online about the cars for sale at Fairway.
“People do their research on the internet and know what cars they are interested in before they visit us. We also provide a Carfax on every car we sell. It’s a great tool that provides the history of a car, including any accident reports and number of owners as well as major maintenance,” Angie said.
What if you don’t see what you’re looking for? Dan is willing to sit down with a customer to discuss what they’re in the market to purchase and use his years of skill to locate a match for his customer.
Fairway is pleased to offer a warranty on every car they sell. Some are already under warranty and others have the offer of one through a national company. (Ask for details as it will vary by car.)
“We do business the fair way. Taking care of the customer is the only way. We’re Draper’s longest-running car dealership because of that philosophy,” Angie said.
Community support is also part of the philosophy of Fairway Auto Sales. Each year, they honor a community member by sponsoring a tree dedicated in their honor at the Festival of the Trees. They are also a major sponsor of the basketball and football teams at Corner Canyon High School where Dan serves as a coach for the freshman basketball team. Alta High’s football and basketball teams also receive their support.
Fairway Auto Sales is located at 24 West 12300 South in Draper. Give them a call at 801-523-7540. They are open Monday through Friday from 9 a.m. to 8 p.m., and Saturdays from 9 a.m. to 7 p.m. They are closed Sundays. Check out their inventory online at www.drive2fairway.com