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Chamber Corner: Draper Chamber Launches Play Unplugged Program

Mar 20, 2015 01:52PM, Published by City Journals Staff, Categories: Business



By Bill (William) E. Rappleye 
President and CEO Draper Area Chamber of Commerce 

The Draper Area Chamber of Commerce is getting ready to launch the Play Unplugged program. Play Unplugged is all about encouraging kids to put down their electronics and get out and play. This is done by creating a symbiotic relationship between kids, parents and the local community. This relationship creates an incentive for all to participate as one motivates the other. 

It all begins with motivation that works. The kind that get’s kids playing and active without them even knowing it. This motivation is based on a reward mechanism that excites kids. We call it a Brag Badge. Kids earn a Brag Badge for every activity they complete. The badges are specifically designed to be fun, colorful and highly collectable. Some examples of Brag Badge activities include: Go Fishing, Stargazing Go Hiking, Hunt for Bugs, Make Sidewalk Art with Chalk plus many more… 

Who Hands Out the Badges? This is where the local community comes in. In order to engage the entire community, we encourage local businesses and/or organizations to sponsor an activity or Brag Badge. That way when a child is ready to collect a badge, they go to the sponsoring entity to pick it up. This leads to a substantial increase in visibility and foot traffic for participating sponsors. The Incentive Cycle Changing behavior can be easy… it all starts with the right incentive. As kids engage in the Play Unplugged program, it helps solve the “I’m bored” epidemic that plagues almost every parent throughout the summer. As a result, this provides incentive for parents to encourage their kids to collect as many Brag Badges as possible. 

Local businesses are incentivized by the opportunity of meeting potential new clients therefore giving them the desire to participate in the program. This incentive cycle is repeated over and over all summer long. Kids are happy, parents are happy, the local community is happy. Best of all, the program sustains itself. Everyone wins! Watch for further information and a custom website for program details and activities. This will be the best summer ever in Draper brought to you by the Draper Chamber, Play Unplugged and your local participating businesses.          


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