New beer served in Draper will support the Great Salt LakeMar 30, 2023 01:24PM ● By Peri Kinder
Salt Flats Brewing wants you to drink beer and help save the Great Salt Lake. To raise awareness to the plight of the dwindling lake, the brewing company created a Save The Lake Pilsner that was released in March.
Known for its award-winning alcoholic beverages, Salt Flats Beer & Spirits will contribute 5% of every case of Save The Lake sold to support organizations fighting to bring attention to the lake.
“As the plight of the lake has finally become important to all residents along the Wasatch Front, our goal is to use our branding and product platform to heighten public awareness of the need to find solutions and contribute financially to assist in these solutions,” said Salt Flats general manager Jeremy Ford, in a press release.
The 5% ABV pilsner was created by brewmaster Eric Buehner and is described as, “A beautiful golden lager, derived from premium malts with Zues and Motueka hops, resulting in a delicately-balanced, full-bodied libation which will please the palate of any beer drinker.”
Recording its lowest level in history, the Great Salt Lake is the largest remaining saline lake in the Western Hemisphere. As the lake shrinks, entire ecosystems are threatened, the dried lake bed impacts air quality as it releases toxic dust, and the water supply for residents along the Wasatch Front is affected. Some experts predict the Great Salt Lake could disappear in as little as five years.
While Utah lawmakers promised to address the lake’s dire situation during the recent legislative session, many proposed policies never made it to the governor’s desk for approval. Some of those failed proposals included a resolution to set a target lake depth, a way to track the use of water at golf courses and cash incentives to encourage homeowners to use drought-resistant or drought-tolerant landscaping.
As lawmakers fail to take action, local businesses and groups are stepping up to lend their voice, products and platforms to bring attention to the lake and its predicament, including the brewing company that originated at the Garage Grill in Draper and has gained popularity in Utah, Idaho and Nevada.
People can purchase Save The Lake Pilsner at the Garage Grills in Draper and Herriman, Salt Flats Club in Herriman, Toscano Italian Bistro in Draper and at the brewery’s tap and tasting room located at 2020 W. Industrial Circle in Salt Lake City. Save The Lake will eventually be distributed to grocery and convenience stores as well as bars and restaurants.
“With our current products being available in over 600 accounts, our goal is to get the product into as many of our accounts and their customers as possible so that they can also join in on our effort by helping us provide financial support to the effort as well as providing heightened awareness through each can’s QR code enabling each consumer access to a wealth of information regarding the plight of the lake, what will happen if the trend continues and we do nothing and the ongoing efforts to save it,” Ford said.
For more information, visit SaltFlatsBeer.com.